Press Releases

Frozen Food Europe: Cool-Ads Handles Available for Distribution

October 05, 2012
Frozen Food Europe

– Cool-Ads™, a division of Wild August LLC™, announced the availability of Cool-Ads handles for distribution in England. Cool-Ads handles are an economical, engaging and highly effective POP advertising product that easily fits onto cooler doors for chilled products in big-box stores, convenience stores and food retailers. “We studied the effectiveness of Cool-Ads handles in a test with our major branded clients […] and we saw a sales increase of 35 percent or more with the use of Cool-Ads, which sell for a fraction of the cost of other POP options,” said Larry English, President of Wild August, the developer and manufacturer of Cool-Ads.