Twinkle, Twinkle Little StarSummary of Master Thesis written by Anna Färggren and Martina Vaculik, Stockholm School Of Economics::
Click Here: Twinkle, twinkle little star, let the consumer know where you are!
Please Touch the MerchandiseHarvard Business Review, blog article by Lawrence Williams and Joshua Ackerma:
Click Here: Please Touch the Merchandise
The Power of TouchSociety for Judgment and Decision Making, research by James R. Wolf, School of Information Technology, Illinois State University, Hal R. Arkes, Department of Psychology, Ohio State University, and Waleed A. Muhanna, Dept. of Accounting and MIS, Fisher College of Business, Ohio State University:
Click Here: The power of touch: An examination of the effect of duration of physical contact on the valuation of objects
The Top 6 Point of Purchase DisplaysEzine @rticles, article by Amanda Kitchener:
Click Here: The Top 6 Point of Purchase Displays