Press Releases

Business Wire: Cool-Ads™ USA Announces New Branded End Caps

March 12, 2013
Business Wire

– Expands product offering for cooler door point-of-purchase advertising

IRVINE, Calif.–(BUSINESS WIRE)–March 12, 2013–
Cool-Ads USA, a division of One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point-of-purchase displays, product packaging and promotional programs, today announced the latest innovation for its successful Cool-Ads™ cooler door handles — branded end caps that provide additional visibility at the point of purchase. Cool-Ads USA is the U.S. distributor for Cool-Ads™ handles, a product of Wild August LLC.

“Building on our success with the original Cool-Ads™ handles, the new branded end caps create a permanent presence for company logos right on the handle itself. The end caps cannot be changed or altered, giving our customers additional ownership for their investment. With an attractive, molded logo right on the bottom of the Cool-Ads™ handles, a company’s property is protected even if the advertising insert inside the door handle is changed,” said Larry English, President of Wild August, the developer and manufacturer of Cool-Ads™.

“Cool-Ads™ handles command consumer attention at a critical time — right before making a purchasing decision,” said Joe Baksha, President and CEO of Cool-Ads USA. “Branded end caps take a company’s in-store presence one step further. By putting both molded logos and ads right on the cooler door, we cut through the clutter and command brand recognition. While typical cooler door decals cover up the actual products, our revolutionary advertising concept lets consumers not only view the product, but see and touch the ad while opening the cooler.”

“The response to Cool-Ads™ handles from major global food and beverage customers has been outstanding. We’ve seen sales increases on some products of 35% to 75% with the handles. That’s because Cool Ads™ handles are the last thing consumers see and touch before purchasing a product,” said English.

The branded Cool-Ads™ handles end caps feature molded customer logos. They can be retrofitted onto current in-store handles or added to new Cool-Ads™ handles advertising packages. The end caps are located at the top and bottom of the handle to keep the advertisements in place.